1. Problem ?
Getting your customers and website viewers to relate; to help facilitate empathy. Start by introducing a story where the character is facing the same problem your customers face. From the very beginning, show them relevance.
If you tap into their emotions, they’re much more likely to keep reading and viewing. Wanting to know more. If you’re taking the emotional route, it must be funny, upsetting, uplifting, or offensive. Whatever emotion, it has to hit hard.
2. Solution !
Propose a solution. Convey your products and/or services as the answer to everyone's problem.
Explain what you do. Now that they know you exist, you have to quickly narrow down the top 3 benefits of using your solution that sets your solution apart from others. This is where you can include more details about your product or service.