If you're looking to raise capital through equity funding from venture capitalists, angel investors or private investors, the Investor Ready Plan is the right choice for you.

Raising funds to support a business vision is one of the first and most daunting hurdles entrepreneurs face. Regardless of the kind of investor, you hope to approach, asking someone to offer money in support of your vision is a big request. From high-profile investors to family members offering their savings to help you reach your dream, every potential investor deserves to understand the opportunities and risks involved with your company.

The Investor Grade Business Plan is about ~35-40 pages in length, including color charts and graphs, and consists of the following components:

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Venture Capital Business Plan:

  1. Venture capital is a term denoting funds provided to high-risk, high-potential companies in the start-up growth stage.
  2. Venture capital investment firms get a return on their investment by owning equity in the company being funded.
  3. VC firms frequently pool third-party funds together to support their investments.
  4. Venture capitalists are most commonly interested in innovative technologies that have the potential to generate high rates of return at an early stage.
  5. Venture capital is often attractive to newer companies with limited capital to launch their company to the next level.

Angel Investor Business Plan:

  1. Just like the name implies, angel investors are usually successful entrepreneurs or wealthy business people looking to swoop in and invest in a good opportunity.
  2. They most frequently support companies in the same or a complementing industry.
  3. Angel investors have a more intimate, involved relationship with the companies they invest in and often expect to be more hands-on than a venture capitalist firm would.
  4. This person-to-person interaction can make angel investors a good option for small companies or an inexperienced entrepreneur seeking a more mentorship-based investment relationship.

Private Investor Business Plan:

  1. Private investors are individuals and therefore have very personal motivations that vary as much as people themselves do.
  2. Private investors are often found within a business owner's personal circle of influence and can be anyone from family and friends to professional investors and speculators.
  3. A private investor is typically looking to lend a company money at a better rate of return than that of conventional funding sources; especially in the case of family members and friends, where their financial risk is often greater.

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