With more employees posting brand-damaging messages online, business owners need to learn how to protect their reputations before the damage is done.
Such random assessments reinforce with employees the need to be ever vigilant to the adherence of workplace standards because their compliance is monitored at all times
Workplace social media policies have gained enormous attention as the number of people commenting, sharing, liking and tweeting every aspect of their life continues to grow.
North West Consultingexperts will help stem this growing concern by working with management in developing a policy for your employees’ social media use and system to convey its potential impact on your brand when not adhered to. If you already have a policy in place we'll help in retooling it so as not to infringe on their employee’s rights, while making sure to protect your business as well.
So how can working with
North West Consulting help your company protect itselves from social media run amok? Creating a social media policy (with consequences for disobeying it) is a step in the right direction.
We’ll help you with the following points:
- Explain the purpose and intent of the policy. “The purpose of the company’s social networking policy is to allow the company to take advantage of social media’s business benefits and promote its products/services, contribute to the relevant online dialog, and better engage with customers and prospects while avoiding the significant risks involved.”
- Include a firm statement of your overall expectations. “These company employees are expected to use the internet responsibly and productively, and excessive personal internet browsing, including social media use, is not permitted.”
- Warn employees that their social media activities may be monitored. “This company reserves the right to monitor how employees use company-owned property, including computers and networking equipment, and employees should be mindful that any and all web browsing they do on the company’s premises may be monitored.”
- Be specific regarding posts about the company. “Employees are forbidden from using social networks to post or display comments about co-workers, supervisors, or the Company that are vulgar, obscene, threatening, harassing, or a violation of the Company’s policies on discrimination or harassment,” and “Employees may not use social networks to disclose any confidential or proprietary information about the Company or its employees, customers, or business partners.”
To further help protect your business,
North West Consulting will aid you in making sure your employment contracts stipulate ownership of your social media handles and followers.