North West Consulting analysis includes a thorough examination of
internal and external factors affecting the business. We create an overview of the organization that will lead to a better understanding of the factors that will influence its future.
We'll create a SWOT profile to create goals, strategies and implementation practices. This helps in decision-making across the organizational board and creates an understanding of the organization.
Strengths and weaknesses are internal to the company (think: reputation, patents, location). You can change them over time but not without some work.
Strengths (internal, positive factors):
- “What do you do well?”
- “What internal resources do you have?”
- “What advantages do you have over your competition?”
- “Do you have strong research and development capabilities? Manufacturing facilities?"
- What other positive aspects, internal to your business, add value or offer you a competitive advantage?
Weaknesses (internal, negative factors):
- “What factors that are within your control detract from your ability to obtain or maintain a competitive edge?”
- “What areas need improvement to accomplish your objectives or compete with your strongest competitor?”
- “What does your business lack (for example, expertise or access to skills or technology)?”
- “Does your business have limited resources?"
- "Is your business in a poor location?"
Opportunities and threats are external (think: suppliers, competitors, prices)—they are out there in the market, happening whether you like it or not. You can’t change them.
Opportunities (external, positive factors):
- “What opportunities exist in your market or the environment that you can benefit from?”
- “Is the perception of your business positive?”
- “Has there been recent market growth or have there been other changes in the market the create an opportunity?”
- “Is the opportunity ongoing, or is there just a window for it? In other words, how critical is your timing?"
Threats (external, negative factors):
- “Who are your existing or potential competitors?”
- “What factors beyond your control could place your business at risk?”
- “Are there challenges created by an unfavorable trend or development that may lead to deteriorating revenues or profits?”
- “What situations might threaten your marketing efforts?"
- “Has there been a significant change in supplier prices or the availability of raw materials?"
- “What about shifts in consumer behavior, the economy, or government regulations that could reduce your sales?"
- “Has a new product or technology been introduced that makes your products, equipment, or services obsolete?"